Your one thing. The transformation you help with.

Imagine one real person. Who is she and what is she walking through.

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Include your free stuff too, like a community or a freebie. Just mark those as Free. Add one box per thing, up to 10. No links needed, just make sure each one is live.

Grow the list, book calls, sell the main thing. The tool leans on this only when an episode could fairly go more than one way.

A transcript reads the listener's phase far more accurately than a topic line. Use the topic only if that is all you have.

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I will give you episodes that lead a listener toward that next step, each paired with its call to action.